Pioneering Spirit

		We’ve never really liked following convention for convention’s sake and have made some pretty bold moves in the past in terms of new product development and our commercial style.
With an unusual distillation process combined with an oddly delicious set of infusions, Hendrick’s is a one-of-a-kind gin that is passionately loved by a growing band of individuals all over the world. No other gin tastes like it because no other gin is made like it. Totally unconventional, it’s a true free spirit.		Don’t get us wrong - we take our business very seriously but we know how to have fun too. We trust people, give them the accountability, ownership and space they need to make decisions and we’re certainly able to let our hair down when needs be. We know a thing or two about celebrating success! At First Drinks we embrace passion, diversity, determination and an ability to think freely. We treat people as we would like to be treated ourselves and believe in encouraging everybody to bring energy, humour and creativity to work with them! Building a culture that is open, enthusiastic and enjoyable has always been one of our top priorities. In our latest staff attitude audit, 96% of First Drinks' employees said they felt actively engaged in the organisation, 98% felt leadership had a clear vision for the future and 97% were proud to be ambassadors for the company. Enough said!